Jedwill Guest Appearance on RadioTalk Show
Jedwill talks about his year traveling 22 countries and the life lessons he learned that influence how he runs his agency today.
http://www.blogtalkradio.com/miss-takes/2010/12/21/hugh-park-jedwill
How Well Does Your Agency Know Mobile?
In my brief time in the mobile industry (five years), I have witnessed a lot of presentations, proposals and conversations where someone is attempting to come across as a mobile expert. First, let me say that there are no experts in mobile. We are ALL still learning. Some of us have been learning longer or had richer learning experiences. But none of us are truly experts. That’s a bit scary, but I can provide some reassurance, too. The principles of mobile marketing are shockingly like basic marketing. It’s just a new technology that has to be overlaid. Those who are good in this new industry have some experience in mobile and have a fundamental understand of marketing strategy to navigate our way forward.
Mobile & Shopper Marketer
The Shift Towards Mobile and Shopper Marketing
Last spring, a shopper marketing agency spoke at a conference about mobile marketing. I was excited because I thought I had found someone who knew the space well. And who could join me in helping to educate marketers/agencies on how to use mobile in-store. Unfortunately, a closer look revealed that they had no background in mobile. So these two “experts” with no meaningful mobile experience were talking to a crowd about how to use it in retail.
Mobile is the 7th Mass Medium
For a Digital Marketing class at DePaul University, I talk about how mobile is the next mass medium after radio, tv and internet. Tomi Ahonen is the first to coin the phrase “7th Mass Medium” in reference to mobile marketing. My thanks for his thought leadership!
Why Brands are Not Going Mobile…and How to Convince Them
As a prior brand marketer at Procter and Gamble, I have many conversations with my former colleagues about mobile. Every marketer I talk to from Pepsi to P&G from Kraft to Kellogg’s knows about mobile and that there’s huge potential there. But they don’t take it seriously.
Mobile Marketing is an Experience
Mobile Marketing is an Experience
Edited comments I made on a post by Steve Smith of MediaPost:
As a former brand marketer I can tell you that we are typically not thinking about the brand experience. The “experience” is typically something for retail marketing. Those of us who do think that way realize that executing a new technology has its pitfalls – the biggest one is that many times the technology doesn’t work.
The Start of Mobile Anthem
Mobile Anthem was founded during my travels through 22 countries
Mobile Anthem is different from any agency I know of. We are focused on mobile marketing strategy and branding.
What makes us different is that we have the client-side experiences in brand marketing that allows us to understand concepts like segmentation, brand equity and marketing planning. This means that we create a mobile campaign that integrates into your overall marketing wheel. Yes, many others can create a text campaign but we will make sure it’s consistent with your brand equities, targeted to the right consumers and seamlessly integrated into your overall marketing plans.
Mobile Marketing is Dead – Long Live Mobile Marketing!
I replied to a post by Vanessa Horwell of ThinkInk on how Mobile Marketing is on the Brink.
December 15, 2008
Every new mass medium has had to go through it’s adoption curve and mobile is at its cusp. Obama’s campaign is definitely a defining moment. Over a million people texted in with their mobile phones to receive the VP announcement. This was also the moment that Gen Y first flexed their muscle – an indicator of the connection the youth market has with the world through their mobile phones.
Mobile Coupons – don’t get rid of the Sunday coupons just yet
There are over 3 billion coupons redeemed annually. 1/8 of them are the closed-network coupons, like the a coupon for Urban Outfitter and Jiffy Lube, Borders, Kroger and any others that work at only one retailer. Almost all of mobile coupons today are targeted to this type of coupon. 7/8 of the coupons are from the Sunday FSI books. These represent the big consumer goods companies and can work across retailers. There have been some testing of these but nothing that’s currently in the press will work long term.
Recent Posts
- Jedwill Guest Appearance on RadioTalk Show
- How Well Does Your Agency Know Mobile?
- Mobile & Shopper Marketer
- Mobile is the 7th Mass Medium
- Why Brands are Not Going Mobile…and How to Convince Them
- Mobile Marketing is an Experience
- The Start of Mobile Anthem
- Mobile Marketing is Dead – Long Live Mobile Marketing!
- Mobile Coupons – don’t get rid of the Sunday coupons just yet
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