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	<title>Mobile Anthem</title>
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	<description>Mobile Anthem&#039;s blog and news site</description>
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		<title>Jedwill Guest Appearance on RadioTalk Show</title>
		<link>http://mobileanthem.com/blog/?p=84</link>
		<comments>http://mobileanthem.com/blog/?p=84#comments</comments>
		<pubDate>Tue, 21 Dec 2010 19:34:52 +0000</pubDate>
		<dc:creator>hugh</dc:creator>
				<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Jedwill talks about his year traveling 22 countries and the life lessons he learned that influence how he runs his agency today.
http://www.blogtalkradio.com/miss-takes/2010/12/21/hugh-park-jedwill


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		<slash:comments>38</slash:comments>
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		<title>How Well Does Your Agency Know Mobile?</title>
		<link>http://mobileanthem.com/blog/?p=79</link>
		<comments>http://mobileanthem.com/blog/?p=79#comments</comments>
		<pubDate>Mon, 29 Nov 2010 23:02:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://mobileanthem.com/blog/?p=79</guid>
		<description><![CDATA[In my brief time in the mobile industry (five years), I have witnessed a lot of presentations, proposals and conversations where someone is attempting to come across as a mobile expert.  First, let me say that there are no experts in mobile.  We are ALL still learning.  Some of us have been 


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		<slash:comments>217</slash:comments>
		</item>
		<item>
		<title>Mobile &amp; Shopper Marketer</title>
		<link>http://mobileanthem.com/blog/?p=65</link>
		<comments>http://mobileanthem.com/blog/?p=65#comments</comments>
		<pubDate>Mon, 02 Nov 2009 05:33:31 +0000</pubDate>
		<dc:creator>hugh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[shopper marketing]]></category>

		<guid isPermaLink="false">http://mobileanthem.com/blog/?p=65</guid>
		<description><![CDATA[The Shift Towards Mobile and Shopper Marketing
Last spring, a shopper marketing agency spoke at a conference about mobile marketing.  I was excited because I thought I had found someone who knew the space well.  And who could join me in helping to educate marketers/agencies on how to use mobile in-store.  Unfortunately, a closer look revealed 


Related posts:<ol><li><a href='http://mobileanthem.com/blog/?p=28' rel='bookmark' title='Permanent Link: Mobile Coupons &#8211; don&#8217;t get rid of the Sunday coupons just yet'>Mobile Coupons &#8211; don&#8217;t get rid of the Sunday coupons just yet</a></li><li><a href='http://mobileanthem.com/blog/?p=73' rel='bookmark' title='Permanent Link: Mobile Marketing is an Experience'>Mobile Marketing is an Experience</a></li></ol>]]></description>
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		<slash:comments>1073</slash:comments>
		</item>
		<item>
		<title>Mobile is the 7th Mass Medium</title>
		<link>http://mobileanthem.com/blog/?p=21</link>
		<comments>http://mobileanthem.com/blog/?p=21#comments</comments>
		<pubDate>Thu, 15 Oct 2009 05:37:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mobileanthem.com/blog/?p=21</guid>
		<description><![CDATA[7th Mass Medium is Mobile
For a Digital Marketing class at DePaul University, I talk about how mobile is the next mass medium after radio, tv and internet.  Tomi Ahonen is the first to coin the phrase &#8220;7th Mass Medium&#8221; in reference to mobile marketing.  My thanks for his thought leadership!


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		<slash:comments>9</slash:comments>
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		<title>Why Brands are Not Going Mobile&#8230;and How to Convince Them</title>
		<link>http://mobileanthem.com/blog/?p=24</link>
		<comments>http://mobileanthem.com/blog/?p=24#comments</comments>
		<pubDate>Fri, 31 Jul 2009 15:53:03 +0000</pubDate>
		<dc:creator>hugh</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[HMC]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://mobileanthem.com/blog/?p=24</guid>
		<description><![CDATA[With every year the year the mobile, why aren't brand marketers buying into this new marketing medium?  I talk to brand managers from the big consumer product companies like Pepsi, P&#038;G, Kraft and Kellogg's to find out


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		<slash:comments>58</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing is an Experience</title>
		<link>http://mobileanthem.com/blog/?p=73</link>
		<comments>http://mobileanthem.com/blog/?p=73#comments</comments>
		<pubDate>Tue, 23 Jun 2009 16:16:21 +0000</pubDate>
		<dc:creator>hugh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://mobileanthem.com/blog/?p=73</guid>
		<description><![CDATA[Mobile Marketing is an Experience
Edited comments I made on a post by Steve Smith of MediaPost:
As a former brand marketer I can tell you that we are typically not thinking about the brand experience. The &#8220;experience&#8221; is typically something for retail marketing. Those of us who do think that way realize that executing a new 


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		<wfw:commentRss>http://mobileanthem.com/blog/?feed=rss2&amp;p=73</wfw:commentRss>
		<slash:comments>118</slash:comments>
		</item>
		<item>
		<title>The Start of Mobile Anthem</title>
		<link>http://mobileanthem.com/blog/?p=23</link>
		<comments>http://mobileanthem.com/blog/?p=23#comments</comments>
		<pubDate>Thu, 01 Jan 2009 05:06:00 +0000</pubDate>
		<dc:creator>hugh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[segmentation]]></category>

		<guid isPermaLink="false">http://mobileanthem.com/blog/?p=23</guid>
		<description><![CDATA[Mobile Anthem is different from any agency I know of.  We are focused on mobile marketing strategy and branding.
What makes us different is that we have the client-side experiences in brand marketing that allows us to understand concepts like segmentation, brand equity and marketing planning.  This means that we create a mobile campaign that integrates 


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		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing is Dead &#8211; Long Live Mobile Marketing!</title>
		<link>http://mobileanthem.com/blog/?p=37</link>
		<comments>http://mobileanthem.com/blog/?p=37#comments</comments>
		<pubDate>Mon, 15 Dec 2008 19:23:03 +0000</pubDate>
		<dc:creator>hugh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mobileanthem.com/blog/?p=37</guid>
		<description><![CDATA[I replied to a post by Vanessa Horwell of ThinkInk on how Mobile Marketing is on the Brink.
December 15, 2008
Every new mass medium has had to go through it’s adoption curve and mobile is at its cusp.  Obama’s campaign is definitely a defining moment.  Over a million people texted in with their mobile phones to 


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		<wfw:commentRss>http://mobileanthem.com/blog/?feed=rss2&amp;p=37</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Mobile Coupons &#8211; don&#8217;t get rid of the Sunday coupons just yet</title>
		<link>http://mobileanthem.com/blog/?p=28</link>
		<comments>http://mobileanthem.com/blog/?p=28#comments</comments>
		<pubDate>Mon, 08 Dec 2008 22:03:59 +0000</pubDate>
		<dc:creator>hugh</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[FSI]]></category>
		<category><![CDATA[mobile coupons]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[shopper marketing]]></category>

		<guid isPermaLink="false">http://mobileanthem.com/blog/?p=28</guid>
		<description><![CDATA[There are over 3 billion coupons redeemed annually. 1/8 of them are the closed-network coupons, like the a coupon for Urban Outfitter and Jiffy Lube, Borders, Kroger and any others that work at only one retailer. Almost all of mobile coupons today are targeted to this type of coupon. 7/8 of the coupons are from 


Related posts:<ol><li><a href='http://mobileanthem.com/blog/?p=65' rel='bookmark' title='Permanent Link: Mobile &#038; Shopper Marketer'>Mobile &#038; Shopper Marketer</a></li></ol>]]></description>
		<wfw:commentRss>http://mobileanthem.com/blog/?feed=rss2&amp;p=28</wfw:commentRss>
		<slash:comments>50</slash:comments>
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